Identity leads.
Everything else follows.
Five minutes a day.
Proof you are changing.
Try it: pick a mood on the phone and tap Note mood. That is the evening check-in.
One journey. Five stages. 90 days.
Your new chapter opens on 1 January.
58 days to go.
Questions, answered.
What is Coach B?
Coach B is a premium identity coaching app by Coach Belinda. It guides you through a five-stage journey (Awareness, Recalibration, Alignment, Embodiment and Expansion) in about five minutes a day, with morning affirmations, an evening check-in, guided audio and a progress ring.
When does the Coach B app launch?
Coach B launches on 1 January 2027 on the App Store for iPhone and on Google Play for Android.
Who is Coach Belinda?
Coach Belinda is a transformational life coach and identity strategist based in Dubai, and the founder of Coach B. Her method is built on one belief: identity leads, everything else follows.
How does the daily check-in work?
Each evening you tap how your day felt and note what helped or what was hard. Over time the app shows you, in your own data, how your days are changing.
Is Coach B therapy?
No. Coach B offers coaching, not therapy or medical care. If you are in crisis or need mental health support, please contact a licensed professional or your local emergency services.
How much will Coach B cost?
You can start for free. Membership options will be announced at launch.